Buzzed Driving Audio PSA

 Buzzed Driving Prevention

This audio PSA depicts the dangers of drinking and driving. In order to convey this message, this PSA has two subjects who both had too much to drink. One drove home while the other took a taxi. In the end, the one who drove hit a man. By doing so, this caught the attention of the audience through emotional appeal.

Overall, this PSA worked well. It was simple and held the interest of the audience throughout. It also directed its message at a specific group: young adults who drink.

One thing I would have done differently had I created this is add more emotion to the voices and/or add some sound effects. While the two women have different tones of voice, I feel that the one who hit the man does not sound very remorseful. I also think that by adding the sound of a crash would make it seem like this instance truly happened. However, the message is easily understood with the PSA the way it is now.