Friday, November 30, 2012

The Future of Media

In my 21 years on this planet, I have seen many forms of technology and media change. Such changes include the way we listen to music, the size and functions of cell phones, and, of course, the television. Thinking back to when I was very young, I remember having a rather larger television set that had an antenna attached to it. Even when my family got cable when I was about 8, the TV was still pretty large.

Within the past 10 years, television companies have made their products thinner, wider, and more defined. Instead of having a large, heavy box television, the companies now produce smaller, light-weight televisions. With the high definition feature, programs now look more realistic. 3D television allows people to feel like they are part of the experience. For these reasons, I believe the television technology of the future is bright.

With all of the advances in making television look more realistic, I believe we could see a product that actually allows people to become engaged in the movie (kind of like a holoogram television). Not only would people be able to watch their favorite programs with this feature, but people could also have a conversation with other people. It would work kind of like Skype, but it would appear as if the person was actually in the same room. Unlike the holograms in movies such as Star Wars, the appearance of people would be more realistic.

While it may be years before we see this technology become popular, holograms are already in use. Many awards shows have utilized the hologram, and talk of Apple releasing an iPhone with functions that "mimic a hologram" have started (see article).  Maybe the day when we have hologram televisions isn't too far in the future. If televisions have come as far as they have so far in my life, I can't wait to see what the next 21 years bring.

Sunday, November 25, 2012

Creating a Video PSA

Before I started making this PSA, I had to think about what my message should be. Being a college student, I have seen the effects of drinking too much, which include being destructive, acting foolishly, and getting sick. Because of this knowledge I decided to send a message to college students about drinking responsibly.

At first, I was going to show a group at a party with one person way more intoxicated than the rest. This person was going to cause trouble and end up falling asleep outside. Instead of focusing on the party, I decided to focus on the person getting drunk.

In my PSA, I showed many different shots that insinuated alcohol consumption. For instance, I showed shot glasses being picked up, beer pong being played, and a person drinking out of a red cup. To make these shots come together to show binge drinking, I sped them up by 100%-150% and put them to chaotic music. By doing this I showed that the person drank a lot over a shot amount of time.

I decided to show not only the repercussions of drinking, but also the person having fun. This shows that even though drinking may be fun it can end badly (i.e. getting sick). To convey this message I also utilized a music change from an upbeat, fun song to a song that's slower.



Drink Responsibly PSA Draft

Friday, November 16, 2012

Video PSA: Gerbils on a Train

The video PSA "Gerbils of a Train" aims to get children to brush their teeth. It really draws this young audience (and parents) in through a very playful plot. The childlike scene of gerbils riding a toy train around while dressed in hats grasps the attention of children, who would find this funny. Children can relate to this scene because they enjoy playing with toys and many like animals.

The PSA, then, states that children spend a lot of time online watching videos such as the gerbils riding the train, but many do not spend 2 minutes twice a day brushing their teeth. By relating internet use to teeth brushing, this PSA aims to show how little time dental hygiene actually takes.

In the end, this video shows children brushing their teeth with big smiles on their faces. This was done to show kids that brushing their teeth can be fun, not a hassle. Thus, more children will want to brush their teeth.

In addition to the gerbils, toy train, and fun feeling, this PSA also used bright colors and upbeat music. This made it seem like a show a child would watch. By doing so, it not only encourages parents to get their children to brush their teeth, but it makes the child excited to do so.



Gerbils on a Train PSA